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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Webbiquity B2B Marketing Blog).

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What’s wrong with search and social media marketing?

Biznology

Traditionally, PR reflected the most common form of earned media. That would include things like your website and mailing list (both email and snail mail). And why does it demonstrate everything that’s wrong with search and social media as marketing channels? So, which of these three categories contains search?

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

What Cutts says isn''t any divergence from how you should''ve been approaching content marketing and guest blogging all along. As Cutts hints, don''t "cold call/email" a request for authorship. Similarly, you can add "no-follow" HTML to links when you have mu ltiple links to the same domain. My answers? And nothing!

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How to Build Traffic Generating Links

Sharpspring

The importance of link building is changing, slowly but surely, no matter how much small business wants to keep things the same. In the past, link building started as a way to improve organic search rankings, and the secondary benefit was helping readers and actually generating traffic that way.

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

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