Navigate the Channel

JANUARY 3, 2024

Ensure that your previews look good everywhere you want it to go, or you may suffer from “send fear” Be Attentive to Analytics and Engagement Failing to track and analyze email marketing metrics is a common mistake. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. This will make it a promising trend for all email marketing professionals.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

JUNE 17, 2021

Show practical proof. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. You need to be ready to track more than just opens. Choose your holidays. A little planning goes a long way.

Planning 109

Planning Deliverability Privacy Protection Email Campaigns 109

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. There’s a reason many call the open rate a vanity metric. Unsubscribe rate.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

SEPTEMBER 30, 2022

Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Look at the ROI.

Webinar Metrics 104

Webinar Metrics Email Marketing Deliverability Work Management 104

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 107

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 107

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99