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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Relying exclusively on demographic and geographic factors to create customer email profiles doesn’t give marketers an accurate enough understanding of their audience.

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Winners of 2016 Video Marketing Awards Announced at Viewtopia

Vidyard

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Best Personalized Video Campaign. Finalists: Philips, Elemica.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. No problem!  “The results have been amazing.

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? No problem! The results have been amazing.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. Those viewers also spent 62 percent more time than average on Act-On’s campaign landing page.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5