markempa

FEBRUARY 18, 2013

At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Marketing, Sales (and IT) alignment. Performing split testing on campaigns, such as email subject lines or copy.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

SnapApp

MAY 22, 2015

While early adopters of the technology were largely B2B organizations with complex sales cycles, Top Performers from a variety of industries are using marketing automation to power relationship marketing, which benefits both B2B and B2C organizations.”. The best way to deliver leads to Eloqua is with our Audience App.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

The Point

JANUARY 13, 2015

To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. First, however, a quick word about technology.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

ViewPoint

JULY 11, 2011

Telesales lead generation supports both field and inside sales. Continuing expansion of sales efforts means it will continue to be the largest cost. Sales and marketing headcounts have increased to generate new customers. The sales cycle may grow longer as larger companies are targeted.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

SnapApp

MAY 28, 2019

Say your company makes a software that integrates with HubSpot and Marketo. If a lead responds to your qualifying questions and says they use Eloqua as their marketing automation system, they can be automatically disqualified because your product can’t support their needs. Create Shared Goals Between Sales and Marketing.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Vidyard

APRIL 12, 2017

Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Listen in and/or read our conversation below: Matt: Welcome to a winter Olympics edition of Sales Pipeline Radio. That may be the end of the sales process, but it’s really the middle of what I’d call the revenue bow tie.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

EMagine B2B Blog

APRIL 4, 2013

To put it plainly, success=sales. But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Varicent

MAY 31, 2018

The methodology used is based on my 23 years of experience in the software business, having built every post-sales function required to ensure that customers are successfully using technology—while making sure that it is done efficiently with the resources available. We had to figure out how we were going to address it.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Hinge Marketing

AUGUST 15, 2014

First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Generally, this software integrates with your CRM and expands on its capabilities.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

The ROI Guy

MARCH 6, 2017

Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 were low and considered less than successful for the enterprise market.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Easy, right? The Human Factor.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

markempa

JANUARY 23, 2018

Do they use the same software? A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. 36% of companies have created shorted sales cycles using buyer personas. Do they work within the same industry? What does a buyer persona look like?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They apply technology to a difficult process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

TrustRadius Marketing

DECEMBER 4, 2019

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Are these two types of software becoming one?

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Businesses with long sales cycles benefit the most from ABM. ABM dashboard sample—image provided by Terminus.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Hubspot

OCTOBER 29, 2019

Additionally, sales teams using social selling experience 18% greater pipeline volume and 21% increased pipeline velocity than those who don’t. Social selling also makes it easier for sales reps to get referrals within their LinkedIn networks, which is significant considering 84% of buyers now begin their buying process with a referral.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Single Grain

AUGUST 21, 2014

Whether or not marketing automation will work for your business depends on a number of different factors, including your sales cycle, the size of your average sale, your strongest advertising channels, your business’s relative tech savvy, your ability to devote the time needed to implementation and more. Ask for free trials.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

SnapApp

DECEMBER 14, 2016

Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. It's about the whole of the very long sales cycle. Mobile Video.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Act-On Software. Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. The HubSpot Growth Platform is a full software stack for marketing, sales and customer success, with a free CRM at its core. Oracle Eloqua.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120