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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

But I expect the sales automation vendors to take the business for themselves. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. But social is clearly growing fast and has great potential.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). You can follow any responses to this entry through the RSS 2.0 Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Like Be the first to like this post.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

« Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. Leave a Reply Click here to cancel reply. Theme: Garland by Steven Wittens and Stefan Nagtegaal. tactics Recent Posts Join Me at SocialTech 2010: Oct.