Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Software and Hardware.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MAY 18, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Customer Experience Matrix

FEBRUARY 10, 2011

The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. It’s interesting that the second group are the items shared by Marketo and Eloqua.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” How about dinner and a movie first, right? From Content to Customer by Eloqua & JESS3. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” How about dinner and a movie first, right? From Content to Customer by Eloqua & JESS3. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. If you want to pull in blog articles, you can do it via an RSS feed.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. You can follow any responses to this entry through the RSS 2.0 I agree, more companies are adding marketing automation and marketing software in general to their budgets.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. What does this look like in practice at a company? By reading. Seek referrals.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Content Standard

NOVEMBER 3, 2015

Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40