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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Beautiful day!

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. This is not a post on the basics of Twitter.

Twitter 100
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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs.

B to B 40
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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. You can follow any responses to this entry through the RSS 2.0 Market Segmentation And here is worth pausing for a moment. You can leave a response , or trackback from your own site. Like Be the first to like this post.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner.

PR 100
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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). You can follow any responses to this entry through the RSS 2.0 Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Like Be the first to like this post.