Biznology
JANUARY 19, 2018
Have a look at her case for how to manage PR in the “age of the Kardashians.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” It’s the post-sale experience where success lies.”. Now VCs frequently send him in to companies to clean things up before a sale. The payoff?
Cintell
NOVEMBER 9, 2015
In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Customer-centricity is a competitive advantage! They’re also personal.
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SWZD
SEPTEMBER 11, 2019
PTC (formerly known as Parametric Technology Corporation) was dominant in computer-aided design (CAD) modeling software in the late 1980s, 90s and 2000s, and product lifecycle management (PLM) software in the late 1990s and 2000s. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM).
Marketing Insider Group
JANUARY 24, 2013
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridge, MA – [link].
markempa
MARCH 8, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua.
Webbiquity
SEPTEMBER 1, 2010
Social media has fundamentally altered the practice of public relations. Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.),
markempa
APRIL 18, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.
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