Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal. Buyer personas are: A big priority.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

TrustRadius Marketing

JUNE 19, 2019

While building and managing campaigns through these (often complex) platforms can be difficult and time consuming, these tools are also the bedrock of most marketing campaign activity. Does the product allow you to achieve the degree of personalization you need? Which vendors offer high quality pre-sale AND post-sale support?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Heinz Marketing

JANUARY 14, 2019

Thank you to all our many followers of Sales Pipeline Radio. The 30 minutes goes quickly as it is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I, along with our guests, cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 57

Sales Management Top of Funnel B2B Sales Eloqua 57

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Business today is all about relationships.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Specialized features to manage those campaigns are available from several vendors, but they're not necessarily the ones with the highest scores for all campaign management features combined. 12 11 simple 8 10 10 10 12 8.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

SEPTEMBER 13, 2017

And delighted customers are your most powerful hidden sales force. Mark is the Founder and CEO of Influitive and he’s been a thought leader in the space of sales and marketing technology; a real innovator. One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Hubspot

OCTOBER 29, 2019

Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. Our goal was to have a one-stop shop for someone looking to get started with social sales -- whether as an initiative for your sales team or for yourself. What Is Social Selling?

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Heinz Marketing

OCTOBER 29, 2018

Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I want to give a huge shout out to today’s sponsor, MailTag.io.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. Luke Kintigh and Deb Landau are head of publishing and managing editor, respectively, of iQ by Intel , which features long-form journalistic stories about tech designed to inspire. Well, guess what?

Top of Funnel 101

Top of Funnel Branding Brand Identity Marketing AI 101

Customer Experience Matrix

OCTOBER 11, 2012

During the call, company management reported little overlap in clients: ExactTarget sells mostly to B2C enterprise marketers, while Pardot sells to small and mid-size B2B. No surprise there: it’s unlikely the ExactTarget sales team understood Marketo or was effectively incented to sell it. million, to be exact).

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Inbox Insight

NOVEMBER 13, 2018

Establishing Thought Leadership among your industry peers. B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. In the grand view, marketing, technology, and management are becoming inseparable. I have an allergy to hype.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Vidyard

DECEMBER 9, 2014

Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. Adding an element of interactivity to your content can improve your results by up to 5x. With SnapApp, you can build interactive whitepapers, quizzes, videos, and a whole lot more to capture your audience’s interest and keep them engaged.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104