ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MAY 13, 2021

This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

JUNE 24, 2013

This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer to name a marketing technology and odds are they will shout out the name Marketo or Eloqua. News & Press'

Eloqua 100

Eloqua Press Marketo Marketing Automation 100

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MAY 28, 2015

Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

MAY 5, 2020

For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. How to Assess a Candidate’s Background. Things to look for: Look for someone who has a certification in the platform(s) you use. Consider if your candidate is involved in their local MAP user community.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

FEBRUARY 19, 2015

Whatever happened to the Eloqua Experience? Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Oracle is bringing it back, in Las Vegas this year. Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100