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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Eloqua 174
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3 Rules for Better Video Marketing

Convince & Convert

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Video Marketing Maturity Means Getting More Strategic. Allow me to pull out and paraphrase a few highlights.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. customer data platform customer management data-driven marketing integrated marketing software marketing automation'

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Alternative ways to B2Beat the impact Coronavirus is having on live events

Ledger Bennett

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. – YouTube. Run a live event online. You can still be live, even without an event, there are so many channels available to do that now.

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More Content is Not Always Better – Wise Words from Chris Vandermarel

Vidyard

“I love technology, and from the early days I had a Mac at home, and really loved the intersection of art and science that happened in the digital platform,” Vandermarel said, “Coming out of school, I graduated with a business degree, concentration in Marketing, and I knew I really wanted to exist where marketing and technology coincide.”.

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The Future is Now at Oracle Marketing Cloud

SWZD

The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud. He then worked in the Internet industry in the early 1990s, and has since held various positions at well known companies such as EBay, Google, YouTube, Yahoo, and now Oracle. Oracle’s total revenue for Fiscal 2017 was $37.7

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Better Social Selling, an Interview with Jill Rowley

markempa

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Other resources? What excites you right now about the future of sales marketing?