Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Benefits of Email Marketing . Lead Gen Tactics.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Engagio

FEBRUARY 21, 2020

You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Guess what?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

PureB2B

MAY 30, 2022

“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. Do they have tools in place for marketing automation? The evolution was simple.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Think about it. The new technological age has also brought about the inception of the internet.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Marketing Management 85

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SnapApp

SEPTEMBER 18, 2012

By incorporating conversion metrics into your Twitter strategy, you can understand where you should link in tweets to best fill your marketing and sales funnel or facilitate a final purchase. The key is applying this data to Twitter to make your communications as compelling as possible.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Eloqua @ BrennerMichael Totally agree, Michael. . What are the benefits?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Eloqua @ BrennerMichael Totally agree, Michael. . What are the benefits?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

LeanData

MARCH 30, 2022

Leading this charge is the revenue tech stack that empowers revenue teams to deliver results by eliminating the manual, time-consuming and error-prone processes from their go-to-market (GTM) motions. Together, those technologies weave across multiple departments and help drive the business’ GTM strategies.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. CaliberMind has embedded a third-party data load and transformation tool to manage such inputs. We’ll circle back to classification at the end. Unify B2B data.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Heinz Marketing

JULY 18, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. How many times have you discovered a campaign wasn’t working the way you thought, and it’d been failing for months, not routing engaged leads, or not awarding them a lead score that would have pushed them over to sales? . If you are in MOPs, you understand.

Marketing Automation Services 114

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 114

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. While both are cumbersome processes by hand, the ability to integrate and aim them exists within certain Customer Data Platform (CDP) solutions that have application integration capabilities.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. While both are cumbersome processes by hand, the ability to integrate and aim them exists within certain Customer Data Platform (CDP) solutions that have application integration capabilities.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Heinz Marketing

MAY 7, 2018

By Matt Heinz, President of Heinz Marketing. I hope you’re “tuning in” to Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It is a beautiful day.

Top of Funnel 46

Top of Funnel Work Management Marketing Management Lead Ranking 46

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Vidyard

FEBRUARY 16, 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Well, guess what?

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

ClearVoice

MARCH 11, 2019

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members. First, build better buyer personas.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Metadata

APRIL 22, 2021

It’s about product experience management. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

It’s about product experience management. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. Sales Metrics. Holy grail time.

Lead Scoring 155

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 155

Metadata

MARCH 16, 2021

Previously I also ran marketing for Hootsuite and Yammer, so three different times kind of creating categories in very different stages. ” My name’s Joe Chernov, I lead the marketing team at Pendo. Are you trying to create a category with Pendo or with a previous company? Gil Allouche: Yes, very exciting.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. per 1,000 emails sent.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20