Eloqua Linkedin Paper White Paper 
ClearVoice
JUNE 17, 2019
Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.
Onalytica B2B
JANUARY 8, 2019
In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I also enjoy working on joint content projects such as guides and white papers and moderating roundtable events that share best practices.
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Webbiquity
DECEMBER 26, 2012
But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company. .”
Marketing Insider Group
JANUARY 24, 2013
B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Write case studies, eBooks, white papers, etc.
Industrial Marketing Today
MAY 11, 2010
Leave a Comment Previous post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation Next post: 7 Strategies for Using Content to Market Industrial Products FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.
Everything Technology Marketing
FEBRUARY 19, 2011
The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.
Vidyard
NOVEMBER 18, 2016
We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” I like the LinkedIn Marketing Solutions blog too. It really gets to the point and doesn’t use fluffy words.
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