ANNUITAS

MAY 28, 2015

There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Alignment needs to happen across all aspects of the organization including People, Process, Content and Technology. How to build alignment? Will it be easy?

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Chris Koch

JULY 24, 2009

Even rarer is the ability to carry those analytics all the way through to a sale. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture. Universal lead definition. Lead scoring.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Lead Liaison

OCTOBER 5, 2020

Even though it is hosted virtually, you still have the valuable opportunity to gather qualified leads from around the world & create meaningful connections. 1: Think strategically about the reps you choose to “send” to the show. From there, you can make knowledgeable decisions about which sales reps to “staff” your booth.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The power of the binge: Empowering BDRs and Sales. Traditional lead scoring models don’t take time into account. Food for thought.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Chris Koch

JULY 24, 2009

Even rarer is the ability to carry those analytics all the way through to a sale. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture. Universal lead definition. Lead scoring.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

SnapApp

OCTOBER 24, 2018

Landing pages are a key part of your marketing strategy and a big part of lead qualification. Content loading… Capture more leads. You’ll note that instead of having a description of the content they’re offering and a form submission, they present the audience with a question – “How efficiently are you managing labor?”

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Vidyard

FEBRUARY 13, 2014

Ask a sales professional or an IT infrastructure guru and you’ll get another. Insights and Analytics Change the Game While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Envy

DECEMBER 31, 2019

Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. It was my opinion that merging sales and marketing into a single unit has, at best, a slim chance of succeeding.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. If you’re not focused on the right leads, you’re losing valuable time. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Zoominfo

OCTOBER 14, 2021

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks. However, even advanced SMTP checks are still far from perfect.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Vidyard

FEBRUARY 16, 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Leadspace

JULY 18, 2023

Does a higher level of interest translate into higher odds of sales conversion? According to lead generation statistics , only about 20% of B2B leads become sales-ready! A quality B2B lead should have a genuine need for your products or services. Is that interest based on accurate, up-to-date data?

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

LeadSloth

JANUARY 12, 2010

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (4)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

ANNUITAS

JUNE 15, 2011

Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. Hasn’t sales always been about revenue and is this new obsession with it just marketing’s awakening to the fact that they should also be focused on measuring themselves by the revenue yard stick?

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100