Webbiquity
NOVEMBER 10, 2020
Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Mismatched Content Type Priorities.
Webbiquity
AUGUST 4, 2020
Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Several elements determine the success of your webinars. Presenting results of original research is often a strong draw. Image credit: Karolina Grabowska from Pexels.
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Webbiquity
AUGUST 12, 2012
In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”
Webbiquity
FEBRUARY 14, 2010
It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.
Webbiquity
FEBRUARY 14, 2010
I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. The hard part is mapping out the information delivery process.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. What information do they need to make a decision? But they’re just that: tools. Begin by creating buyer personas—who are your buyers?
Webbiquity
JULY 12, 2016
Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. 7) Oracle Eloqua. HubSpot handles inbound holistically. ” — 201 Digital. Pricing: $89 per month plus $22 per user.
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