Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. The flow of leads among these independent campaigns may be managed either through explicit routing (i.e.,

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Avitage

MAY 2, 2012

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

OCTOBER 5, 2020

You also want to make sure that your Marketing Team is receiving leads in real-time so that follow-up can be done immediately while your brand is still top-of-mind for your potential client. . 3: Invest in your virtual booth. Many virtual trade shows that we have attended recently feel slightly…boring… at times.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. How marketing automation syncs with CRMs.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. The conversations we had around marketing, demand generation and lead management were elevated at this year’s conference compared to those in years past. Instead of asking “What do we need to do?”,

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Still, I hate to disappoint those of you who were looking for more information. Content Management 0.5 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. better than expected about as expected worse than expected total system implementation 0.64

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Marketing Insider Group

JANUARY 13, 2011

My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. You can see a recent article on her blog that also covers the famous Content Grid from Joe Chernov , Director of Content from Eloqua.

Webcast 100

Webcast Work Management Marketing Management Content 100

MLT Creative

MAY 19, 2010

Information is interpreted differently by everyone, so if you see something that looks out of whack, be sure to comment. Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. In the meantime, share your thoughts!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

ANNUITAS

JUNE 28, 2012

Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 2, 2010

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. By happy coincidence (OR WAS IT?),

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Automation 120

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. Direct mail as lead management automation now makes it easier to use email, direct mail, Webinars, and telesmarketing to displace first sales calls and continue nurturing a dialogue with prospects.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

thePoint

MAY 25, 2018

The two of you have to agree on the accountability of both the marketing and sales teams (what leads or information you will deliver and what they do with those leads or information) and how you measure the results. For example, sales cannot simply reject anything other than leads where the customer is ready to buy.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Effortless lead capture. Collecting leads’ contact information with online forms is the most common example of marketing automation. But if they don’t come back at all, you have another email with more information to lure them back in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), About Lead Liaison. ™, in October of 2017.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Televerde

MARCH 3, 2020

Not long after integrating Eloqua with their Salesforce CRM, they recouped their investment and created a $36 million opportunity pipeline. Part of our engagement involved helping this client understand different buyer personas and mapping out the decision points leading to a purchase. Marketing Technology Manager, Televerde.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Televerde

DECEMBER 19, 2017

Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Part of our engagement involved helping this client understand different buyer personas and mapping out the decision points leading to a purchase. Read the manufacturing case study now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

LeanData

MARCH 30, 2022

An effective Information Technology (IT) strategy is critical for any business attempting to scale and grow its revenue. Leading this charge is the revenue tech stack that empowers revenue teams to deliver results by eliminating the manual, time-consuming and error-prone processes from their go-to-market (GTM) motions.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

ViewPoint

FEBRUARY 27, 2014

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. the HIMMS Media Group, and the Business Information Industry Association.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Lead Liaison

MARCH 1, 2019

™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot. Lead Liaison is headquartered in Dallas, Texas. To access our Press Kit, visit [link].

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Customer Experience Matrix

MARCH 2, 2009

One final caveat on the scores: they're based on my best information about the vendors, but it's possible something has changed or I missed something in my research. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MAY 20, 2009

As I and others have written, the immediate implication of this change is that marketing systems should provide salespeople with more information about prospect behaviors – what Steve Woods of Eloqua elegantly calls “digital body language”. Rules can’t deal optimally with that much information.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120