Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

PureB2B

MAY 30, 2022

You can use this information to improve your pitch, build even more customized exchanges, and score conversions. Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue. This strategy is called database marketing.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40