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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Yes, some features apply more to simple marketing programs and others to complex programs. Every company has a specific set of needs that are addressed by a specific set of features. Here, then, is the final usability matrix.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

If you’re listening to this podcast through your RSS Feed, thank you for subscribing, thank you for downloading. So every week on Sales Pipeline Radio, we are featuring some of the best and brightest minds in sales and marketing in B2B. You went to the Eloqua, this is pre-acquisition. So thanks for joining us.

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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 If you like this post, please tell the world—comment, share, etc.

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Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Great success indeed - Eloqua crew welcome in Atlanta anytime!! A recent improvement has made this feature even more valuable – integrating with LinkedIn. social networks.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

What they’ve done is used the Twitter “favorite” feature to mark the posts where people have made positive comments about them and then featured this prominently on their home page as well as on confirmation pages. You could probably create an RSS feed from this URL as well and then display this content in real time.

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