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How to Add an Eloqua Popup to Your Site That Grows Your List

Optinmonster

If you’re using an email service provider like Eloqua, then you’ve already invested in a tool that will help you send powerful email campaigns to your contact list. For that, an Eloqua popup is exactly the tool you’re looking for. What Is Eloqua? How to Add an Eloqua Popup to Your Site.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform. Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Ensure the directory ranks high on a search for “best (your primary software category).” At PartnerStack, we ran a 3-month pilot on a directory that doesn’t rank on the first page of our primary buyer search term, “best partner management software.”

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Why Is Marketing Automation Maturity Still Woeful?

The Point

The major software players in the marketing automation space have also seen a lot of changes in the last 5 years. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The software freed up a backlog of campaigns waiting to be executed.

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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Oracle Eloqua. Perfect for: Content Marketing. ActiveCampaign.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting.