The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

MAY 8, 2013

Photo credit: Wikipedia. You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Hubspot

DECEMBER 8, 2014

There was so much demand, desperate parents were willing to pay well above market price for this plush little bugger. And, at the end of the day, the Zune’s lack of adoption -- and sales -- wasn’t due to it being a crappy product; And it wasn’t due to a lack of marketing ( Wikipedia has a pretty good write-up on all the tactics they used ).

Product 28

Product Elasticity Wikipedia Trends 28