Biznology

MAY 8, 2013

Photo credit: Wikipedia. You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

The ROI Guy

FEBRUARY 10, 2015

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. The big question nowadays, are these 4-Ps still relevant?

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Hubspot

DECEMBER 8, 2014

And, at the end of the day, the Zune’s lack of adoption -- and sales -- wasn’t due to it being a crappy product; And it wasn’t due to a lack of marketing ( Wikipedia has a pretty good write-up on all the tactics they used ). They were those elastic, bracelet things. Silly Bandz. That were shaped liked animals … and other stuff.

Product 28

Product Elasticity Wikipedia Trends 28