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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. This kind of call to action—inform yourself, develop an opinion, and join the debate—works well. Remember that. The trouble with defining a company’s voice is that rigid guidelines can stifle you.

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). All case studies are not created equally. ” Get the picture?

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The Hidden Costs of Cloud Services

Goolara

For Azure, you start by determining if you want a managed instance, an Elastic Pool, or a single database. The Elastic Pool is closest to owning your own server that hosts multiple databases and that pricing path has you choose between the vCore (virtual core) and the Database Transaction Unit (DTU) model.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

This misconception is, in my opinion, the worst one. Elasticity of Engagement Channel (i.e. It’s an engagement channel; a place where you connect with your buyers and offer relevant, valuable, substantive information. We’ll talk more about what qualifies as relevant, valuable information a little later on. B2B is boring.

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

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How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions

Hubspot

And while negotiating these matters can be challenging -- especially when they involve our teammates or bosses -- differences in opinion will often lead to progress. Try wearing an elastic band around your wrist and shifting the elastic to your other wrist any time you catch yourself using "um" or "uh.". 4) Do your research.

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30 Women Shaping B2B Tech Marketing

SnapApp

The recent release of Chargify Elastic Billingâ„¢ was a culmination of hard work and collaboration across all departments. Now marketers are focused more on creating content that actually matters to their audiences, with an opinion and a perspective, rather than shilling to the lowest common denominator. .