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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices. Stefan Debois is the founder and CEO of Survey Anyplace , an online software tool to create engaging surveys, quizzes and assessments.

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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. Key Takeaway : Although, it is yet to be seen how customers think of this ride, Audi’s is pushing the envelope with the fusion of vehicle data and game content to make car rides more experiential and content more elastic.

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. Jill Konrath's book Selling To Big Companies.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

Not only are they creating brands and identities that the era of Mad Men would be jealous of, but the smartest ones are using the tool to generate real revenue. For demand marketing to succeed in social media, B2B companies need to think of it as a tool to actually drive demand. Elasticity of Engagement Channel (i.e.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

If your product is meant to make content distribution more simple and scalable, resist asking about tools your customers might already be using. Facebook You might not have access to Facebook’s old beloved audience insight tool anymore, but that doesn’t mean you can’t learn more about how your customers use the platform.

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30 Women Shaping B2B Tech Marketing

SnapApp

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Potential customers want tools that will seamlessly fit into their workflow with little setup time, and they want to find that information without a salesperson guiding the process. Nandini Jammi. Sophia Le.

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30 Women Shaping B2B Tech Marketing

SnapApp

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. Potential customers want tools that will seamlessly fit into their workflow with little setup time, and they want to find that information without a salesperson guiding the process. Nandini Jammi.