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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

In theory, a JOE could connect to an external customer database rather than building its own, but I haven’t seen that configuration in practice. CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design.

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B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

So , whereas B2B m arketing in the West is well over a century old, in India it has really come into practice in earnest only in the last decade and a half. A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. However, we are long way from th at in India.

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B2B Marketing in India: Interview with Sudhi Seshadri

Biznology

So , whereas B2B m arketing in the West is well over a century old, in India it has really come into practice in earnest only in the last decade and a half. A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. However, we are long way from th at in India.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Personalize based on events, such as a birthday. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices. But email personalization also has its challenges. Personalization in Online Advertising.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. This was one of the best things I attended at Dreamforce,” wrote one attendee in a survey where 98 percent of respondents said they would definitely attend another Ops-Stars event. “I And if you couldn’t make the event, don’t worry.

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I ask Cheri what were some of her best practices doing that as an analyst and what are some of her best practices for staying sharp. ” And there’s lots more! Totally get it.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

The inaugural event at this year’s Dreamforce was an instant hit within the operations community. This was one of the best things I attended at Dreamforce,” wrote one attendee in a survey where 98 percent of respondents said they would definitely attend another Ops-Stars event. “I And if you couldn’t make the event, don’t worry.