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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

Hardly surprising especially given the recent COVID19 global pandemic forcing a rapid shift to “digital first”, driven by a need to maximize the reach of digital marketing and related budgets to efficiently find prospects is especially critical in these challenging times. Connect with her on LinkedIn and follow her on Twitter.

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How Freshworks is Turning Digital Channels into Predictable Revenue Streams

Allocadia

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. Finally all of the marketing spend data tracked in Allocadia is fed into a BI platform to represent their returns on their marketing investments (ROMI). Calculating the ROI of Digital Channels.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Predictive sales analytics offers a clear pathway to increased sales efficiency & revenues. Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Increased Sales & Optimized ROI: .

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

smartphones & can be used by B2B marketers in the following ways: Facilitate Precise Targeting To A Specific Cluster Persona: RFID targeting helps B2B companies achieve a higher degree of precision by leveraging labor-efficient solutions at better velocities. Targeting specific niche-based audiences is easier.

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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

We put more effort into measuring our impact, our results and how efficient we are in achieving those results. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. And follow the conversation on Twitter (@ BrennerMichael ), LinkedIn , Facebook or Google+.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

Hardly surprising especially given the recent COVID19 global pandemic forcing a rapid shift to “digital first”, driven by a need to maximize the reach of digital marketing and related budgets to efficiently find prospects is especially critical in these challenging times. Connect with her on LinkedIn and follow her on Twitter.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Virtual event marketing is a cost-efficient way to engage with audiences. A data-driven decision making and follow-up strategy allow marketers to align with their core business objectives better while simultaneously focusing on optimizing the Return on Marketing Investment (ROMI) from individual campaigns. Wrapping Things Up.