Varicent

MAY 31, 2018

A CX Consulting , on how Customer Success can get involved in the buyers journey and impact the sale before it happens. With businesses moving to subscription-based revenue models, there's a huge demand in the market to figure out how to retain customers, expand revenue, and do it in the most scalable, cost-efficient, and sustainable manner.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Maximize your marketing technology investment, increase efficiencies through simplifying processes, and reduce errors with ESP Syncing and the Litmus Extension. Aurea (formerly Lyris, includes List Manager ). HubSpot : 5%.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Integrating the B2B marketing automation solutions with all the technology vendors. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Heinz Marketing

MARCH 29, 2018

This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. What is your email management strategy? Technology is my friend.

Work Management 85

Work Management Enterprise Management Marketing Management Paid Search Agency 85

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. Marketing automation vendors are painfully aware of these issues.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

MARCH 23, 2011

Indeed, you could sniff that Infusionsoft is only now adding campaigns, in the sense of a container to link separate process flows. And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Hubspot “Automating bad processes doesn’t magically make marketing better.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

PureB2B

MAY 30, 2022

How about CRM (customer relationship management)? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Efficient use of marketing dollars. Better alignment of marketing and sales teams. What hardware or software is a company using?

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

JUNE 27, 2014

The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. This model can score new leads and classify existing opportunities in the sales pipeline. But data from other sources must still be added through batch files, slowing the process.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Highlights: 1. The case for marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Highlights: 1. The case for marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. If anything, I’m even more impressed.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Vidyard

JULY 7, 2016

So I actually started my career as an inside sales rep at a startup in the early 90s when Windows 3.1 We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Perhaps the belief that marketing automation just encourages bad behavior more than it creates lovable marketing , or that it''s simply a more efficient spamming engine, is a telling sign.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. This doesn’t have to be a long, involved process.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. While both are cumbersome processes by hand, the ability to integrate and aim them exists within certain Customer Data Platform (CDP) solutions that have application integration capabilities.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. While both are cumbersome processes by hand, the ability to integrate and aim them exists within certain Customer Data Platform (CDP) solutions that have application integration capabilities.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

PureB2B

MAY 30, 2022

Read on to learn more about the strategies and tactics that will take your marketing to the next level. Here are three of the biggest challenges you will face in your sales lead generation efforts: 1. This process can indeed be frustrating. This process takes time and patience. This process takes time and patience.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

DealSignal

JANUARY 19, 2021

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. This doesn’t have to be a long, involved process. Become a highly efficient pipeline builder, not a data researcher. Where are they located?

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Systems: Martech & salestech tools to store, manage, and engage your contacts and leads 2. Table of Contents [Open] [Close] 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Leadspace

NOVEMBER 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past year — if not more. Account-based marketing and artificial intelligence both make lead generation more efficient and effective. Let’s start with AI.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

DealSignal

MARCH 29, 2018

Processes , at Small Forward, penetrating the defense and always driving for the score. Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Martech & salestech tools to store, manage, and engage your contacts and leads.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Sales & marketing alignment. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

DealSignal

MAY 8, 2018

But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Martech & salestech tools to store, manage, and engage your contacts. Which channels will you use and how will you execute your ABM strategy?

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Conversica

OCTOBER 3, 2018

Conversica’s most recent research on inquiry follow-up in higher education, documented in the Sales Effectiveness Report in Education , revealed that 27 percent of schools contacted did not respond at all — not a single email or phone call — to the prospective student. Schools Failing to Respond Effectively to Inquiries.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

DealSignal

MAY 16, 2018

But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Martech & salestech tools to store, manage and engage your contacts. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Systems Martech & salestech tools to store, manage, and engage your contacts and leads Before you undertake an account-based marketing initiative, you need to have the right systems in place. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. In the grand view, marketing, technology, and management are becoming inseparable.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. For better or worse, I've taken my usability scoring project as far as I can.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120