The ROI Guy

JULY 15, 2009

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 25, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

But how can you best develop and deliver these tools effectively to fight Frugalnomics? However, it is getting harder to connect and engage effectively with these overloaded, skeptical and frugal executives. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

IDC’s most recent customer experience survey of over 200 key IT decision makers confirms that business growth is indeed a priority, but also, that Frugalnomics is indeed in full effect. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

DECEMBER 6, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Terminus

SEPTEMBER 25, 2017

Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there. Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. Account-based website personalization. Custom content.

Account Based Marketing 20

Account Based Marketing ABM Template Cross-Selling 20

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To help alleviate these issues, marketing needs to create the right content that buyers see as unique and valuable, and sales needs to know when to use and engage with this information to best effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

The hard benefits are also called direct benefits as they are typically directly tied to the impact of implementing the proposed solution – a first order, cause and effect. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

In fact, according to Gartner’s white paper on Data Center Power and Cooling Scenario Options for the World Ahead, April 2007 during a 24 hour period less than 10% of the typical x86 /x64 server computing capacity is used. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

. • Level 3: Information Optimization – these strategic investments seek to empower the organization’s decision making with actionable information empowering employees to track key performance indicators, create their own reports and queries, find key information faster and collaborate more effectively.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

MAY 26, 2020

billion hours through the use of chatbots by 2023, and predicts cost savings of $8 billion from the use of chatbot conversions by 2022: And Gartner predicts that by 2021, around 50% of enterprises will spend more on chatbots than on mobile app development. Ask too many questions, and the customer may get agitated and close the website.

Lead Generation 139

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 139

Single Grain

NOVEMBER 11, 2019

What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Dive Deeper: The Complete Guide to Getting Started With Website Personalization.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), The Effects of Natural Language Processing (NLP) on Digital Marketing. Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), The Effects of Natural Language Processing (NLP) on Digital Marketing. Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

The ROI Guy

SEPTEMBER 10, 2010

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% Mark McDonald, group vice president and head of research at Gartner Executive Programs indicates that "CIOs plan to increase capital expenditures (CAPEX) by 3% this year and pay for that increase with a 1.3% cut in operating budgets.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 17, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Sales Enablement Effectiveness?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE? Do White Papers Still Rule?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 5, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency. Tom then served Gartner as a Managing VP.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Salesforce Marketing Cloud

MARCH 11, 2024

About 48% of organizations that use an account-based strategy experienced a higher average win rate, according to Gartner. Better ROI: Because there’s a high level of personalization involved in ABS, contributing to higher customer engagement and a better customer experience, it typically generates higher returns.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

The ROI Guy

AUGUST 5, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145