Remove Effectiveness Remove Eye-Tracking Remove Organization Remove SWOT
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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Their study found evidence of significant performance benefits related to strategic planning effectiveness. Do We Have a Culture of Innovation?

Planning 223
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Enhance marketing effectiveness Reporting on your competitors’ marketing strategies is an opportunity to review and refine your own.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 96
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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 114
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The Most Effective B2B Marketing Strategies. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Make your content easy on the eyes and use white space to your advantage. What about the buyer?

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7 Essential Metrics for Brand Health Tracking

Digilant

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Simply put a brand’s organic digital footprint.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

A competitor is any business that could pull market share away from your organization now or in the future. You’ll also need to establish criteria for evaluating the effectiveness of their efforts. Are they running paid social ads or posting organic social content? Top posts: Track competitor posts performing the best.

Planning 105