Effectiveness Related Topics 
Everything Technology Marketing
DECEMBER 11, 2013
So how do you go about setting the stage for an effective marketing analytics strategy ? Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. We’ve identified three key steps.
Everything Technology Marketing
JUNE 10, 2010
Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. The survey will answer questions about the latest social media trends in B2B marketing, what challenges managers face, what platforms and tools are considered effective, how companies measure success, and more.
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Everything Technology Marketing
MARCH 27, 2010
Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. When done effectively, your organization can use the information derived from the customer analytics to strategically influence interactions with customers’ and prospects.
Everything Technology Marketing
MAY 30, 2012
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.
Everything Technology Marketing
FEBRUARY 19, 2011
This content is then placed in your most effective social channels (ideally in response to a relevant post or question) in the form of a short, compelling message and a short link pointing directly to the asset. Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.
Everything Technology Marketing
JUNE 22, 2010
I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Here is another interesting result from the B2B social media survey.
Everything Technology Marketing
APRIL 4, 2011
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.
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