Direct Response Coach

NOVEMBER 28, 2014

'You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. [.]. The post How to measure Lead Quality appeared first on McCarthy and King Marketing.

Leads 138

Leads Lead Marketing Qualified Leads Response Rate 138

LEADership

NOVEMBER 28, 2014

'Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page). In this week’s “Interesting Infographic”, Copyblogger has published the ABC’s (literally!

Landing Pages 67

Landing Pages Sales Qualified Leads Inbound Marketing High Quality Lead 67

Hubspot

NOVEMBER 28, 2014

'Lately, I''ve been hearing more and more questions about earned, owned, and paid media. What are the differences between the three? How do they work together? How can they work separately? Which one is “better” than the others? Thanks to Column Five, there are now some quick, easy-to-consume answers to most of these questions. In Column Five''s infographic below, they give visual definitions of these marketing terms and back them up with data to help you decide how to promote your next piece of

Promotion 61

Promotion Advertising Channels Public Relations Best Practices 61

Hinge Marketing

NOVEMBER 28, 2014

'Visible Experts, professionals who have attained high visibility and a reputation for expertise in their industry niche, bring many benefits to professional services firms that result in attracting clients, growing the firm, and increasing profit. During interviews with 130 Visible Experts and 1,028 buyers of professional services for Hinge’s research on Visible Experts , we found one of these benefits is the “Halo Effect.".

Service 59

Service Effectiveness Thought Leadership Linkedin 59

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Hubspot

NOVEMBER 28, 2014

'It''s the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year''s company goals and uncover opportunities for moving the needle on next year''s. But when most people run these analyses and calculate next year''s predictions, they forget about one crucial thing: market conditions. They''re so focused on internal metrics and results that they miss out on some fascinating, high-level insights.

SWOT 60

SWOT Top of Funnel Marketing & Strategy Content 60

Content Standard

NOVEMBER 28, 2014

With almost four out of five companies employing an active content marketing strategy, video marketing has emerged as a campaign that can help brands differentiate themselves from their competitors. According to Aberdeen Group , a confluence of advantages have led to a sharp rise in video adoption. The importance of video marketing is tied to the growing complexity of digital marketing.

Video Marketing 40

Video Marketing Paid Search Agency Advertising Agencies Differentiation 40