Quit Dropping the Ball: Why PR Strategy Is a Perfect Partner for Your Content Team
Content Standard
FEBRUARY 4, 2017
Marketing directors and VPs are no strangers to hard days. From balancing content strategy with PR strategy, to acting as liaison between executive leadership and your employees, to finding time to make big-picture plans and calls, it is simultaneously everything you would expect leadership to be and so much more work at the same time. And then, as if the schedule isn’t packed enough, something goes wrong.
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