Sat.Feb 04, 2017

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Quit Dropping the Ball: Why PR Strategy Is a Perfect Partner for Your Content Team

Content Standard

Marketing directors and VPs are no strangers to hard days. From balancing content strategy with PR strategy, to acting as liaison between executive leadership and your employees, to finding time to make big-picture plans and calls, it is simultaneously everything you would expect leadership to be and so much more work at the same time. And then, as if the schedule isn’t packed enough, something goes wrong.

PR 56
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Why Analytics Is An Integral Part Of Inbound Marketing

Floodlight New Marketing

Introduction. Can you imagine internet marketing success without proper measurement? Without knowing what works and what doesn't? Without knowing who comes to your site and what they do on the site? Without knowing what to add and what to remove along with the places to improve?

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Internet of Things examples and applications in real life: list and cases

i-Scoop

The best way for organizations to look at the potential of Internet of Things (IoT) deployments to succeed in their digital transformation efforts, optimize their efficiency and better serve their customers is by understanding the business rationale behind Internet of Things examples and real cases in practice. Add to that the several IoT use cases […].

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The LoRaWAN pioneers at new IoT firm TrackNet raise $7 million

i-Scoop

TrackNet is a fairly new developer of end-to-end solutions for Internet of Things applications, using LoRaWAN. However, its founders played an important role in the industry. The company, with offices in Switzerland and California and founded by former IBM and Semtech employees, secured a Series A investment to develop and deploy IoT solutions in January […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.