Sun.Dec 07, 2014

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Are we really listening to our customers in B2B?

TaylorMadeIn KEW

This past week I had the great privilege of giving the opening keynote speech at the B2B Sales and Marketing Forum in Warsaw, Poland. This was my first speaking engagement outside of the UK and I wasn’t quite sure if my ‘7 rules of engagement for the social era’ would have the same relevance for marketers in Poland as it does in the UK: Listen (it’s not about us ).

B2B 48
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A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

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What Is The Internet Of Things And Why Care?

EMagine B2B Blog

'The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. The concept seems to be something out of a mid century sci fi novel, but in reality is much more fathomable. What is it? The world of technology has been rapidly improving in just the last decade and these improvements have been working to connect almost everything with an on and off switch to Wi-Fi or the infamous cloud.

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A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Optimize Your LinkedIn Profile for Social Selling [Infographic]

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Social selling is part activity, part reputation. If you''re writing insightful comments on your prospects'' blogs, responding to their tweets, and liking their shared content, you''ve got the activity bit down pat. But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller.

More Trending

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A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.

article thumbnail

A Life of Failure and Gratitude

GreenRope

A Life of Failure and Gratitude Isn't So Bad After All. A long time ago, in a desert far, far away, I got an MBA from the University of New Mexico. It was a night-school thing, and three nights a week, I would go from being an Air Force officer to being a student and learning what the "real" world was all about. I also played hockey for the school team and was part of a record-breaking 31-game-losing streak, but that's a whole other story.