Marketing Insider Group

FEBRUARY 12, 2017

Here’s an actual moment in my career that made me want to start flipping tables. It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. The design sucks. The copy is awful. We’re probably p **g off a ton of people who expect something great when they.

Content Marketing 167

Content Marketing Lead Gen Content Marketing 167

Avitage

FEBRUARY 12, 2017

A Different Approach to Content Marketing Justification B2B content marketers must continually defend budgets and tactics, especially content investments, by proving performance. This is part of a persistent struggle to raise marketing credibility and awareness of its impact in the business. Too many executives, and especially the sales organization, still don’t see it.

Marketing & Strategy 131

Marketing & Strategy Content Tactics Paid Search Agency 131

Ambal's Amusings

FEBRUARY 12, 2017

Faith is the bird that feels the light when the dawn is still dark. – Rabindranath Tagore When I was a young girl, Thatha and Appa told me – “Kovil illa oril kudi irruka vendam” It means “Don’t live in a city or town that doesn’t have a place of worship.” Thankfully, I have always … Continue reading Live Near a Place of Worship.

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100

Leadspace

FEBRUARY 12, 2017

Leadspace’s CEO Doug Bewsher has had a remarkable career – one which has, among other things, seen him take the role of Chief Marketing Office in Skype and Salesforce. With that kind of illustrious marketing career under his belt, it’s perhaps no surprise that Bewsher dismisses any notion that CMOs are somehow less suited to the CEO role.

Enterprise Management 66

Enterprise Management Best Practices Marketing Management Skype 66

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B2B Marketing Directions

FEBRUARY 12, 2017

One of the fundamental characteristics of account-based marketing is the use of marketing messages and content that are tailored for specific target accounts. When company leaders adopt an ABM strategy, they make a conscious decision to focus most of their demand generation efforts on a relatively small number of potential customers. In this situation, it's critical to make marketing communications as effective as possible, and the best way to do that is to use customized content resources that

Account Based Marketing 56

Account Based Marketing ABM Ideal Customer Profiles Trigger Marketing 56

chiefmartech

FEBRUARY 12, 2017

This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well.

Peer-to-peer 55

Peer-to-peer Top of Funnel Adwords Advertising Benchmark 55