Sun.Feb 12, 2017

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Blockchain and the Internet of Things: big benefits, expectations and challenges


Blockchain, also known as Distributed Ledger Technology, has been gaining enormous attention in 2016. Several banks and companies such as Visa and MasterCard have taken important initiatives. Blockchain (there are many blockchains in fact and it’s more than the technology powering Bitcoin), has been mentioned by virtually all research firms as a rapidly accelerating evolution […].

URR: A Made-Up Metric to Save Content Marketing from Making More Crap

B2B Marketing Insider

Here’s an actual moment in my career that made me want to start flipping tables. It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. The design sucks. The copy is awful. We’re probably p **g off a ton of people who expect something great when they. Read More. Content Marketing

Use Knowledge Delivered Strategy to Show Content Value


A Different Approach to Content Marketing Justification B2B content marketers must continually defend budgets and tactics, especially content investments, by proving performance. This is part of a persistent struggle to raise marketing credibility and awareness of its impact in the business. Too many executives, and especially the sales organization, still don’t see it. Or does it?

THE HACKIES: How to use your unique dataset to create valuable content


This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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How to Plan a Content Marketing Strategy: A Start-to-Finish Guide


Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017. This year, you’ve got even more competition — according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did. The post How to Plan a Content Marketing Strategy: A Start-to-Finish Guide appeared first on Opentopic. Brands & Marketers

Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way


We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” ” asks the telemarketer on. The post Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way appeared first on Opentopic. Brands & Marketers