chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts? Hold that thought. We’ll come back to it.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Visitor Queue

OCTOBER 22, 2023

Your website is often the first point of contact with potential leads. Because of this, it’s essential to not only attract traffic, but also convert website traffic into sales leads. If you are able to successfully do this, you can drive an impressive ROI. In this article, we talk about how you can increase your […] The post Convert Website Traffic to Sales Leads: A How-To Guide appeared first on Visitor Queue Blog | Identify Website Traffic.

Sales Leads 96

Sales Leads Traffic Marketing Websites Leads 96

Acrolinx

OCTOBER 22, 2023

As an Acrolinx partner, owner of a business writing firm, and former journalist, I spend a lot of time thinking about how words move from conception to consumption. … Continue reading "How AI Will Change Editorial Workflows" The post How AI Will Change Editorial Workflows appeared first on Acrolinx.

Advertising Agencies 52

Advertising Agencies Spending Business Generation 52

B2B Marketing Directions

OCTOBER 22, 2023

Source: John Wiley & Sons The most basic goal of marketing is to influence customer buying behaviors, so understanding why customers buy is essential for successful marketing. A new edition of Decoded: The Science Behind Why We Buy , 2nd Edition (John Wiley & Sons, 2022) by Phil Barden provides a wealth of science-based insights on this critical aspect of human behavior.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

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