Ahrefs

AUGUST 6, 2023

You can either: The SEO techniques below all help you do one or more of those things. Competition makes life harder, but your competitors can also be a source of topic ideas.

SEO 99

SEO Traffic 99

Marketing Graham

AUGUST 6, 2023

Alright, mates! Let’s have a natter about something that’s been making waves in the copywriting world lately – the copywriting ai tool. You’ve probably seen it popping up left, right and centre, but what’s all the fuss about? Is it truly a game-changer, or just another piece of tech that’s going to gather dust? Grab a cuppa, and let’s dive in!

Copywriting 98

Copywriting Tools Ethics Creativity 98

SendGrid

AUGUST 6, 2023

If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never even opens your emails. The following post includes tips that will help you pull together a re-engagement email campaign quickly, effectively, and gracefully. The post How to Create Effective Re-Engagement Email Campaigns appeared first on SendGrid.

Email Campaigns 86

Email Campaigns Effectiveness Campaigns Open Rate 86

Metadata

AUGUST 6, 2023

Here’s a double espresso to wake you up to the personalization revolution in B2B marketing: More than 80% of B2B buyers believe personalization improves the purchasing experience Just 25% of B2B buyers feel companies are meeting their expectations for personalized experiences. The importance of personalization is clear, but we’re clearly at an impasse.

Buy 52

Buy Personalization Paid Search Agency Allocation 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

B2B Marketing Directions

AUGUST 6, 2023

Marketers are often told to avoid using "vanity metrics" to measure marketing performance. Vanity metrics have been described in several ways, but the term is frequently applied to social media and other types of "engagement" and "consumption" metrics - things such as impressions, "likes," shares, and page views. The primary criticism of vanity metrics is that they don't have a measurable relationship to strategic business outcomes.

Planning 52

Planning Paid Search Agency Marketing & Strategy Social Media 52

Lenny's Newsletter

AUGUST 6, 2023

Brought to you by Ezra —The leading full-body cancer screening company | Coda —Meet the evolution of docs | Attio —The powerful, flexible CRM for fast-growing startups — Geoff Charles is VP of Product at Ramp—the fastest-growing SaaS startup of all time, Fast Company ’s #1 Most Innovative Company in North America, and a company I believe we should all study for how they operate, execute, and hire.

Startups 52

Startups Product Work Management Newsletter 52