Biznology

JUNE 21, 2013

'Photo credit: Pahz. I have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Part of me wonders why they are doing it. Another part of me envies them for doing it while yet another part of me wonders why I even care that they are doing it. Let’s take a look at each reaction I had in greater detail. 1.

Social Media 131

Social Media Media Social Marketing Paper 131

Adobe Experience Cloud Blog

JUNE 21, 2013

'Author: Megan Ziman As a freshly graduated Psychology major, now is the time to compile all the knowledge I have gained over the past four years and apply it to a relevant career. One thing I did learn after acquiring my Psychology credentials is that I don’t want to be a Psychologist. Nor do I want to spend another four to five years advancing the field with my brilliant ideas on the future of the discipline, or at least not yet.

Thought Leadership 105

Thought Leadership Marketo Press Opt-out 105

Vidyard

JUNE 21, 2013

Yesterday Facebook announced that Instagram users could now record and share 15 second video clips over Instagram, complete with filters. This new functionality is a direct competition to Twitter’s own video network Vine. While Vine was launched as a separate application with integration into Twitter, Instagram now brings video to its 130 million users seamlessly into the interface they are already using.

Video Marketing 82

Video Marketing Branding Brand Identity Twitter 82

Hubspot

JUNE 21, 2013

'Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic. Its most recent outbreak occurred on May 22nd after Matt Cutts, head of Google’s webspam team, announced the release of Penguin 2.0.

Google 60

Google PR Guidelines Lead Scoring 60

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SnapApp

JUNE 21, 2013

It's the catch 22 of modern advertising - advertisers want people to see their ads, but people don't want ads to get in the way of what they want to see. Even when ads appear in front of the right people, addressing the right value points, and using the most relevant messaging, the fact that the kind of content people are seeing is an ad can completely nullify all the expressed benefits.

Conversion Rate 48

Conversion Rate Advertisements Advertising Conversion 48

E-Spirit

JUNE 21, 2013

No matter what technology is being discussed, the term “rip-and-replace” doesn’t conjure up positive images. It can be a nightmare for the IT department as well as company employees. But when you think about integrating an advanced WCM system with the portal infrastructure, it’s not as bad as you might think, if you’ve got the right technology. You can learn more about this in an article I wrote for Website Magazine – Help Your Company Portal Reach Its Full Potential.

Companies 40

Companies Positioning Marketing Websites 40

Hubspot

JUNE 21, 2013

'Happy Friday, marketers, and welcome to the longest day of the year! Here’s a bit of trivia. For reasons we can’t explain (science is hard!), if you live in certain parts of the western United States, then for you, the solstice actually began late last night, on June 20, according to the Huffington Post. Something to do with the earth''s axis. Oh, and this weekend there''s a supermoon , which could cause massive global tidal waves and leave entire continents underwater.

Paid Search Agency 51

Paid Search Agency Advertising Agencies Mobile Advertising Mobile Marketing 51

Convince & Convert

JUNE 21, 2013

'Justin Gardner , Social Media Manager at AMC Theatres , joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Mobile Advertising Social Media 120