Buzz Marketing for Technology

OCTOBER 5, 2013

'Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation. PD: Talk a little bit about what is a “serious” game.

Work Management 179

Work Management Marketing Management Business Peer-to-peer 179

Convince & Convert

OCTOBER 5, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results schema in favor of semantic searching.

Google 167

Google Content Adwords Keywords 167

Hubspot

OCTOBER 5, 2013

'Don''t put the cart before the horse. Craft a content strategy that guides purposeful content creation -- read about killer content strategies here. And you''re off to the races! Instead of churning out crappy content, build a steady, productive content creation machine that utilizes all the resources you have at your disposal. And if you get stuck, find some inspiration; this ebook has a ton of remarkable ideas for you.

Resources 56

Resources Content Ad Building Product 56