Marketing Insider Group
MAY 7, 2013
'Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand.
Buzz Marketing for Technology
MAY 7, 2013
'Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not mak
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ViewPoint
MAY 7, 2013
'My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market.
KoMarketing Associates
MAY 7, 2013
'B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. In the following examples I will outline useful ways in which an organization can optimize their website, distinguish their keyword visibility from others, and aim to increase organic visits.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
MAY 7, 2013
'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
MAY 7, 2013
'According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value.
Convince & Convert
MAY 7, 2013
'Image via BigStockPhoto.com. Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Choose a topic and a headline that has great search potential.
Adobe Experience Cloud Blog
MAY 7, 2013
'by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar. She posts on their blog and regularly rants @annetown. I’m Anne, and I’m a marketingaholic. Room chants back: Hi Anne. Now that I got that confession out of the way, let’s admit it: Lead nurturing is not easy.
Hubspot
MAY 7, 2013
'At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Brandfolder
MAY 7, 2013
Brandfolder is pleased to announce we will be one of 10 companies demo’ing at [BoulderBeta]([link] on Thursday, May 16th. Tickets are $12 if you use the discount code BetaDemoFamily through.
Hubspot
MAY 7, 2013
'The first time I ever tweeted about a company and got a tailored response felt like serendipity. It’s easy to trivialize it now, but that first one-to-one interaction was a major breakthrough for me in the way companies could communicate with their customers. A whole new channel had opened up -- one that was at once more personal and more expansive than anything that had ever preceded it.
Brandfolder
MAY 7, 2013
## Merging Magazines With Multimedia: Brand Integration Traditional print advertising might be dying, but it’s not dead yet. And maybe the push to integrate digital media via newspapers and magazines.
Hubspot
MAY 7, 2013
'Corporate culture is -- and always has been -- a big deal here at HubSpot. Since we came up with the first version of our Culture Code many years ago, we''ve continued to focus on creating a company people love. Our Culture Code was recently updated (our co-founder, Dharmesh Shah, acted as scribe and spent many hours on it ). After months of internal review and revision, we published our Culture Code to let people know what makes HubSpot and the people inside it tick.
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Crimson Marketing
MAY 7, 2013
'Social sharing icons should always be included in anything and everything you’re doing. This must be a part of your marketing solutions plan because it’s one of the easiest most organic ways for your audience, prospects and customers to stay engaged with you. Making it easier for them to share means they’ll most likely do it more often!
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