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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. times longer on a webpage.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Once you’ve found a viable primary keyword target, validate and decide how you will write about it by digging into searcher intent. Then, validate the category by looking at the content currently ranking for the keyword. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Update Old Content.

SEO 87
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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

On the flip side, if you find that lots of people are signing up for your services or making purchases, these conversions validate your content strategy. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. High bounce rates demonstrate a problem.

ROI 66
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How to Do SEO in 2020 [Full Guide]

flux.la

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied.

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How to Optimize Content for Maximum Traffic in 2021

Scoop.it

More than that, its first SERP page is enough for 90% of users to find the desired results. Just focus on validity and visualize your data for better perception. They can take the form of a paragraph, list, video, or table, and they steal tons of clicks from the first position in SERPs. Case studies. 3) Optimize for Snippets.

Traffic 91
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The 7 Most Important Ranking Factors in 2019

Single Grain

2) Dwell Time. If Google sees that people aren’t spending much time on your website , they will think your result isn’t useful: We include dwell time on here as a major ranking factor, though it is only relevant if your page already ranks within the top ten. Why is dwell time important? How to Improve Dwell Time.