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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

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The marketer’s guide to reporting on social video engagement

Sprout Social

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Helpful Twitter video metrics. On Twitter, engagements include: Retweets. Media views.

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Social Media SEO: How To Incorporate Social Media Into SEO Strategy

Optinmonster

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. This is where the concept of social media SEO (or SEO Social Media) comes into play. What is Social Media SEO?

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24 Expert SEO Tips & Advice to Boost Your Traffic in 2024

Optinmonster

.” In addition to optimizing for medium tail keywords, RankBrain looks at: Dwell Time: how long a visitor stays on your site (over 3 minutes is a good dwell time). Overhaul Your “Almost” First Page Posts Next up, we have Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media.

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Video SEO: Optimizing & Promoting Your Videos for SEO in 2021

seo.co

Viral videos can earn you tons of backlinks to increase the domain authority of your site. For example, Facebook and Twitter have both released features that allow the auto-playing of videos in users’ newsfeeds upon scrolling in the past year. The future of SEO is video, including video dwell time. Creating Viral Videos.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

80% of marketers say video has increased dwell time on their website. 20% wanted to see more entertaining ‘viral’ style videos. In addition, social media platforms – and LinkedIn in particular – reward video content. Social Media. Social media is becoming more and more saturated. 10% said video blogs.