Marketing Insider Group

AUGUST 10, 2015

Step 1: Conduct an audit for a sample of the content your organization produces. . The next place we can look for budget is from the opportunity costs of under-performing digital assets (ie: advertising). We know customers are tuning out advertising. $1 The average click-through rate of display ads is 0.1% ( DoubleClick ).

Doubleclick 100

Doubleclick Content Marketing Banner Ads Planning 100

Biznology

DECEMBER 16, 2011

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Social and Mobile Powers Search Alternatives. Sample social.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

QuanticMind

MARCH 22, 2017

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40