SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution
QuanticMind
MARCH 22, 2017
Google suggests that metrics for growth be reconsidered – specifically, the common practice of last-click attribution. Evaluate your performance – Google recommends focusing on the most important indicators to your business (namely conversions or revenue), rather than focusing on “secondary” indicators such as CPC.
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