How To Find The Money For Content Marketing
Marketing Insider Group
AUGUST 10, 2015
Step 1: Conduct an audit for a sample of the content your organization produces. . The next place we can look for budget is from the opportunity costs of under-performing digital assets (ie: advertising). We know customers are tuning out advertising. $1 The average click-through rate of display ads is 0.1% ( DoubleClick ).
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