SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution
QuanticMind
MARCH 22, 2017
As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding. New AdWords Experience.
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