Marketing Insider Group
AUGUST 10, 2015
Step 1: Conduct an audit for a sample of the content your organization produces. . The average click-through rate of display ads is 0.1% ( DoubleClick ). First, we need to have a solid understanding of your organization’s current content costs and utilization. Let’s start with calculating costs. Don’t believe it?
Biznology
DECEMBER 16, 2011
When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Sample social.
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NuSpark Consulting
MARCH 9, 2013
Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. This sample report measures visits, new visitor percentage, total conversions and conversion rate again, plus also bounce rate to see which terms aren’t relevant.
Hubspot
APRIL 18, 2012
Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products. The approach leverages DoubleClick ad-serving technology to generate two groups of users that have been randomly selected. Active GRP (Gross Rating Point). Brand Impact Survey Pilot.
QuanticMind
MARCH 22, 2017
Recommended best practices for testing new attribution types include: Establish a control period – Avoid peak session times and seasonal highs/lows and focus on a consistent period from which a robust, high-volume data sample can be pulled. DoubleClick Search and Smart Bidding.
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