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Don’t Under-Optimize Your Website in SEO

Biznology

The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating in activities that the Google Webmaster Guidelines advised against in an attempt to gain an unfair advantage over the competition.

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Microsites 2.0

Kevin Indig

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

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4 SEO Tips for Multi-Lingual Websites

Hubspot

Create microsites and let Google know that yourcompany.com/france/ is the part of your site that's just for French visitors. domain name or with Google Webmaster Tools , is more likely to be found than a company that does not. Attracting Local Inbound Links. Free Download - Improving SEO: A Practical Guide.

SEO 28
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Best of 2008: SEO Guidance, Part 1

WebMarketCentral

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Follow him on Twitter and Google+. We look at the numbers of social shares, links, mentions and page views. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. I acted as the project manager.

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7 Common SEO Myths to Throw Out the Window Immediately

Hubspot

Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. after domain. after domain. Don’t be that person.

SEO 28
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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

What’s most important–on-page optimization, link building, or technical SEO? Google image search only gets a half a percent of Google’s overall traffic. Content Quality Score: Google’s Best Kept Secret For Rankings by Mace Dynamics. * This score directly influences how well a page ranks in Google.

Tactics 100