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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Yet, you're still struggling to rank on Google. While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality.

SEO 91
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The Ultimate Guide to Google Search Console in 2018

Hubspot

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.

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An Introduction to Black Hat SEO

Hubspot

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 74
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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

In fact, if all the sites in a link wheel independently rank high in the search engines, Google won’t penalize those sites for being owned by the same person. However, you can’t afford to take any chances that might get your entire domain name blacklisted from the search engines. Google might consider your wheel a private blog network.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

When I joined HubSpot last year, I had the chance to take a fresh look at everything that we'd been doing to date and to start asking more and more questions about our strategy. This is usually a good thing because it says to Google, " This page doesn't exist so don't crawl the page." Were we making any of these little mistakes?

Traffic 28
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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. The SEO Hall of Shame.

SEO 28
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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. A link from another site will improve your SEO, especially if that site has a high PageRank. Note: PageRank relevancy is changing.