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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. You can find an overflow of statistics. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Cultural difference?

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What the coastline paradox reveals about infinite software specialization (in martech and other fields)

chiefmartech

Statistical Self-Similarity and Fractional Dimension. As we strive to model and automate that complexity in the digital domain, the software we apply can get more and more specialized, addressing ever more niche use cases. It’s a fractal. For driving the coast of Maine, it’s the miles of the road. But you get the point.

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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ).

SEO 80
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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. Google Quality Ratings Guideline (Version 5.0).

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

For instance, I used SEMrush to compare two domains – AWS and Microsoft Azure – for the keyword gap: The tool displays the missing keywords (as opportunities) for AWS. Back the claims you make in your content with linked-to statistics and data. In other words, you're letting your competitors do the work for you! TrustRadius.