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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Video can help improve your website’s ranking on search engine results pages (SERPs). Rank Higher in Search.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. Google Quality Ratings Guideline (Version 5.0).

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Back the claims you make in your content with linked-to statistics and data. What is B2B search engine optimization? TrustRadius.

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How to Improve Your Content Marketing Results

Marketing Insider Group

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Conduct customer research.

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The Ultimate Guide to SEO in 2018

Hubspot

This is a process that search engines use to determine where to place a particular web page in SERPs. This term describes how prominent a particular domain is in search engine results. With high visibility, your domain is prominent in SERPs. Source: Forrester Research. Visibility.

SEO 101
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Discover Where Your Competitors Are Beating You Online

Hubspot

You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. Answer questions such as how many backlinks do my competitors have, from how many different domains, and are any of them government or education websites?