Martech
DECEMBER 14, 2022
Documentation. Documentation. That’s why you have to document what you want them to do and how to do it. You can use Confluence or Wiki or SharePoint as an encyclopedia of knowledge for your marketers,” said Sharaf. Documentation is one part of reference, the other is recordings of regular trainings. Enablement.
GreenRope
MARCH 12, 2020
A Complete CRM, like GreenRope, comes loaded with features like project management, learning management (LMS), marketing automation, customer support ticketing, websites, landing pages, opportunity management, and much, much more. Use a wiki to house all of your documentation, processes, shared lists, and more.
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Hubspot
FEBRUARY 7, 2017
Increase conversions on one landing page by >5% and find statistically significant results. And tying a metric to your experiment -- in this case, increasing conversions by greater than 5% on one landing page -- is what makes it actionable. Still, it’s not enough to just throw raw ideas into a document somewhere.
Hubspot
OCTOBER 17, 2018
Document your winning results, and share them with your team. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Customize landing pages for different channels. Let it run.
Sprout Social
APRIL 28, 2022
Company Intranet or wiki tools. Consider the well-documented benefits of streamlined communication below: Encourage meaningful collaboration among your team. From internal docs and policies to reference pages and wikis, Confluence represents a sort of “home base” for teams to refer to. Team chat tools.
Adobe Experience Cloud Blog
MAY 24, 2017
To prevent a guest blogging program from descending into unmanageable chaos, you’re going to want to start with a few foundational elements: Content Style Guide : Your content style guide, or style guide, usually spans all content created for your brand, whether that’s technical documentation, public-facing copy, or sales training.
Golden Spiral
APRIL 14, 2022
Consistency moves your prospects to take notice every time they see an ad, receive an email, or come across a landing page. Make sure it’s an intuitive spot in your file system, company wiki, or website. Without consistency, your brand has no stability. There is no anchor to keep your audience engaged. Consistent. Key Takeaway.
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